Privacy Policy
Last updated: 29 October 2025
Website: https://aestheticdirectory.co.uk
Owner: Aesthetic Directory
1. Introduction
Welcome to AestheticDirectory.co.uk (the “Website”), operated by Aesthetic Directory (“we”, “our”, or “us”).
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect information about you when you visit our Website, use our services, or interact with us online.
This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
2. Information We Collect
We may collect and process the following information:
a. Information you provide directly
- When you create a listing, contact us, or subscribe to updates, you may provide your name, email address, and business details.
- Any other information you choose to submit through contact forms or directory submissions.
b. Automatically collected information
When you visit our Website, we automatically collect certain information using cookies and similar technologies, including:
- Your IP address and approximate location (region-level only)
- Browser type and version
- Device type and operating system
- Pages viewed, visit duration, and referring websites
This helps us understand how visitors use our site and improve its performance and content.
3. Cookies and Tracking Technologies
Our Website uses cookies and similar tracking technologies to:
- Enable essential website functionality (via our CMS platform)
- Measure site traffic and usage (via Google Analytics)
- Display relevant advertising (via Google AdSense)
- Optimise user experience and website performance (via Ezoic – see their separate privacy statement below)
You can manage or delete cookies through your browser settings at any time.
4. Google Analytics
We use Google Analytics to collect anonymous usage data such as page views, time spent on site, and referring sources.
Google Analytics may set cookies in your browser to help analyse website traffic.
Data collected by Google Analytics is anonymised and processed according to Google’s Privacy Policy.
You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.
5. Google AdSense
We use Google AdSense to display personalised advertisements on our Website.
Google may use cookies or device identifiers to serve ads based on your prior visits to this and other websites.
You can learn how Google uses information from sites that use its services here: How Google uses data when you use our partners’ sites or apps.
Users in the UK and EU will be shown a consent banner to manage ad personalisation preferences in line with GDPR and ePrivacy regulations.
6. Ezoic Platform
This Website also uses Ezoic for site optimisation, analytics, and advertising management.
Ezoic acts as a data processor and displays its own consent banner and privacy policy.
You can view Ezoic’s privacy policy here: Ezoic Service Privacy Policy.
7. How We Use Your Information
We use your information to:
- Operate and maintain the Website
- Respond to your enquiries and listing submissions
- Improve website content, structure, and performance
- Display relevant advertising and sponsored listings
- Comply with legal obligations
We do not sell, rent, or share your personal data with third parties for marketing purposes.
8. Legal Basis for Processing
We rely on one or more of the following legal bases to process your personal data:
- Your consent (e.g., for cookies and marketing)
- Performance of a contract (e.g., when you pay for a listing)
- Compliance with legal obligations
- Legitimate interests (e.g., analytics and website improvement)
9. Data Retention
We retain your personal data only for as long as necessary for the purposes for which it was collected, or as required by law.
Directory listings and associated contact information may be retained while your account or business remains active.
10. Data Security
We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, misuse, or alteration.
However, please note that no internet transmission is completely secure.
11. Your Rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent where processing is based on consent
- Object to or restrict processing in certain circumstances
- Request data portability
To exercise these rights, please contact us at info@aestheticdirectory.co.uk.
12. Links to Other Websites
Our Website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites.
13. Changes to This Policy
We may update this Privacy Policy from time to time.
Any significant changes will be posted on this page with a revised “Last updated” date.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact:
Aesthetic Directory
Email: info@aestheticdirectory.co.uk
Website: https://aestheticdirectory.co.uk
15. Ezoic Services - Specific Addendum
This website uses the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.
A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you're visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.
The following information may be collected, used, and stored in a cookie when serving personalized ads:
- IP address
- Operating system type and version
- Device type
- Language preferences
- Web browser type
- Email (in a hashed or encrypted form)
Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic’s partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.
You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.